We believe that women should live in lingerie they love
We are a team of women passionate about designing lingerie to support a woman throughout her busy day - from everyday essential bras to stunning date night looks. We understand that a woman’s life can be changed by wearing the right bra so we design for fit, support and comfort first, then we add the beautiful fabric, color and pretty feminine details.
Joie de vivre
We love our home, Montreal - the relaxed attitude, the social “cinq à sept” vibe, fashion, music, and energy. Montreal has a very European feel and this translates into our designs. Our head office, located in the hub of the Montreal fashion production district, is the heart of our business - and has been since 1992. Designers, fit technicians, graphic artists, pattern makers, customer service, marketing, seamstresses, accounting, sales team - we’re are all based here.